The route to effective Word of Mouth... Trust me I'm a Mac user.

By Joanna Allen.

Word of Mouth is revered by many as the most authentic and successful way to reach new clients, add to this it is free and without the need of extra resources and it seems like a dream ticket! What could be better? Absolutely nothing in marketing terms. So how can businesses work with and improve their Word of Mouth strategy?

Brand Development is the key.

Brand development considers the needs and desires of an audience, connects with them, starts a dialogue and builds loyal relationships. Providing consistency is achieved, this in turn, leads to an enthusiastic following who are more than happy to champion the product or service on offer.. 

Read the rest of this article

What's hot hot HOT!

By Adam Claxton.

This item is usually about what's HOT right now, but I have decided this month it's all about what's been HOT since 1982...  

Channel 4 idents - these creative little animated films are clever, innovative and memorable. From the channel's first airing on November 2nd 1982 to the present day, they have kept the same classic 4 shape made up of 9 separate parts. This shape has evolved from year to year but maintained originality at every turn.  From the spinning multicoloured original, to celebrity endorsements (including Homer Simpson) and being smashed in to a million E4 pieces. Now these incredible idents are getting the CGI treatment too - pigeons getting squashed in Trafalgar Square, construction filled cityscapes and even alien encounters. Each one cleverly revealing the classic and unchanged 4 shape for just a moment as the camera pans round.....

Read the rest of this article

Top Fact of the Month

Honey is the only food that does not spoil. Honey found in the tombs of Egyptian pharaohs has been tasted by archaeologists and found edible.

Thanks to Maggie Ashford from Brighton

Send us yours and we'll post them here

Stereo Savvy

On the Savvy and Victor stereo this month is an awesome band from York called: The Federals, young enegetic indie rock.

This 3 piece are generating lots of hype in our capital at the moment with the likes of Fearne Cotton going to their gigs, sporting one of their very own T-shirts.

Check out The Federals Myspace. Recommend your music to us here

Office Recipe No. 0000001

Lotta Mocha Chocca
Melt a chunk of chocolate in your coffee for a naughty instant Mocha!

Send us yours

Adam's Monthly Doodle

This is a doodle of a friends eye, doodled in a note book using a Bic Biro.

According to the A to Z of doodle symbolism, doodles of eyes (allegedly) are often sign of a wish to be alluring. However, repeatedly doodled eyes may indicate that they feel constantly watched. But, I'm not so sure.

Send us yours

Like to know more about us?

Savvy & Victor

For comprehensive information about us, our approach and our work...

Visit our website

The Latest News frow HQ

Savvy & Victor develop their Internal and Employer Branding Division.

We are very proud to announce that new Savvy team member Helen Toole, HR director at Armida, is to begin working with Savvy & Victor to further develop our internal and employer branding service

Read the rest of this article

Savvy & Victor Blog
For all manner of debate and deliberation...

Take a look at our blog

For up to the minute updates...

Follow us on twitter

Are you a member facebook? why not come and join us.

Just click here or on the icon above

Recommend us to a colleague

Do you know someone that may find this newsletter interesting?

Would you like to talk to us directly?

Please call: 01825 841174

Email us